A styled tabletop arrangement featuring several small glass vials filled with pale yellow liquid, a black candle holder with a gold geometric pattern and a lit candle, an open notebook with handwritten notes and a pen, dropper bottles, and a clear perfume bottle on a beige fabric surface. A styled tabletop scene with several small glass vials containing pale yellow liquid, a notebook with handwritten notes, a black pen, several glass dropper bottles, and a lit candle in a black holder on a beige surface.

CUSTOM FRAGRANCE

A FRAGRANCE CREATED FOR YOUR STORY.

Custom fragrance development for brands, spaces, hospitality, collaborations, and special projects. Each project begins with an idea and is thoughtfully developed through scent evaluation, refinement, and testing.

A styled flat-lay of fragrance development materials on a stone surface, including several clear glass vials with amber liquid, a black notebook with gold text reading 'Couture Home & Body Fragrance Development,' white arrow-shaped paper cards labeled version numbers, a black pen in an open notebook, and dried botanicals.

THE approach

FRAGRANCE BEGINS WITH A SENSE OF PLACE.

A memorable fragrance should feel connected to something. A room. A landscape. A story. A brand people already know and recognize.

Custom development begins by understanding the world the fragrance needs to belong to. From there, scent concepts are developed, evaluated, refined, and tested until the final fragrance feels entirely at home.

Founder, Kerry Thorpe, holding a white strip near her nose in a bright, modern room.

CUSTOM DEVELOPMENT

BUILT AROUND THE PROJECT.

Signature scent development, custom candles, home fragrance, limited collections, gifting programs, and brand collaborations can all be developed around the needs of the project.

Product format, packaging, sourcing, production quantities, and testing are scoped individually based on what you’re creating.

THE PROCESS

FROM IDEA TO FINISHED FRAGRANCE

01 DISCOVER

Define the story, audience, and creative direction.

02 DEVELOP

Create and evaluate the strongest fragrance concepts.

03 REFINE

Use feedback to shape and refine the final direction.

04 VALIDATE

Test the approved fragrance in its intended product format.

A FEW THINGS TO KNOW.

FAQ

Is there a fragrance development fee?

Yes. Custom fragrance development is a paid creative and technical service. Fees are based on the scope and complexity of each project and are outlined before development begins.

Are there minimum quantities?

Yes. Minimums vary depending on the product format, packaging, components, and production requirements of the project.

How many fragrance concepts and revisions are included?

The number of initial concepts and refinement rounds is defined in your project proposal, so the scope is clear before development begins.

Can you help with packaging and production?

Yes. Depending on the project, Couture can assist with vessels, components, packaging direction, sourcing, vendor coordination, production planning, and product testing. These services are scoped separately.

Who owns the final fragrance formula?

Formula use, exclusivity, confidentiality, and intellectual property terms are defined in the project agreement based on the needs of each project.

PROJECT INQUIRY

START A PROJECT

Tell me a little about what you’re creating. I’ll review your inquiry and follow up with next steps.